JOURNEY’S END AWARDED DRINKS BUSINESS FO THE YEAR
We are proud to announce that we have been awarded Drinks Business of the Year at the prestigious Positive Luxury Awards, in London, recognising outstanding leadership in sustainability, innovation, and social impact within the global drinks industry.
This accolade highlights our continued commitment to responsible winemaking, environmental stewardship, and meaningful community upliftment. As a certified B Corp, the estate remains dedicated to setting new benchmarks for transparency, ethical practices, and long-term positive impact.
“We are incredibly honoured to receive this recognition,” said the team at Journey’s End. “It reflects the passion and dedication of everyone involved in our journey, from vineyard to bottle, and reinforces our mission to create world-class wines with purpose.”
The Positive Luxury Awards celebrate brands that are shaping a more sustainable future, making this achievement a significant milestone for South African wine on the global stage.
ABOUT THE POSITIVE LUXURY AWARDS
The Positive Luxury Awards celebrate innovation, real change and higher standards across the supply chain – the brands, retailers or suppliers at the forefront of innovation taking serious, positive action.
Judged by an independent panel that represents a cross-section of experts including academics, thought-leaders and industry executives, the Awards are an opportunity for organisations to be celebrated for showing what is possible, recognised for their innovation and rewarded for sustainability leadership in the luxury industry. By celebrating those raising the bar, we inspire others to meet higher standards.
For more information email: thea@gabbfamilywines.com

