Journey’s End has always been committed to farming sustainably and ethically.
Since receiving the Ethical Company award at The Drinks Business Green Awards in both 2020 and 2021, as well as the Water Management award in 2021, Journey’s End has continued to strengthen its sustainability and social impact initiatives across the business.
We were one of the earliest adopters of renewable energy in the South African wine industry, becoming the second wine farm in the country to convert to solar power back in 2014. Journey’s End has been WIETA and IPW accredited since 2013 and proudly Fairtrade certified since 2017.
In March 2025, Journey’s End became South Africa’s first B Corp certified winery, a milestone that recognises our holistic commitment to environmental stewardship, ethical business practices, and community upliftment. Today, our estate runs fully off-grid on solar energy, recycles and reuses water, and embraces regenerative agriculture, including planting more than 10,500 native spekboom. Through the Journey’s End Foundation, we have also delivered millions of meals via our network of community soup kitchens.
Most recently, in August 2025, we were honoured with the 4th Bernard Podlashuk Shiraz Trophy & Prize, awarded for excellence, innovation, creativity, sustainability, and social responsibility.
Journey’s End Foundations
We have always prioritised supporting our local community and continue to do so through the Journey’s End Foundation, under the leadership of Director Wendy Wynand.
conservation
In 2021 Journey’s End attained WWF Conservation Champion status, for commitment to ongoing sustainability and conservation work, increasing its conservation area on the farm from 15ha to 22ha. Here indigenous flora such as Fynbos and Blue Sugar Bush are planted.
In September 2021 Journey’s End became a founding member of the Sustainable Wine Roundtable, promoting a higher global standard for sustainably producing wine.
In October 2021, Journey’s End planted over 10,000 spekboom in open pockets of conservation areas. Native to South Africa, these succulents are also known as ‘carbon sponges’ for their ability to sequester a large amount of carbon relative to their size, whilst needing little water to thrive.
In November 2021, Journey’s End achieved carbon negative status largely through its own green initiatives on the farm and Journey’s End also supports the Kunyasa Housing Project, which supplements a small number of carbon credits, and will continue to increase sustainable initiatives on the farm to ensure it remains carbon negative.
honey production
There are 40 beehives on the farm that encourage pollination, promote biodiversity and provide honey. The presence of bees indicates a healthy and clean vineyard, helped too by Egyptian Geese which eat insects along the vines. A pair of Eagle owls on the farm are responsible for rodent management. Both birds reduce the need for harsher deterrents.
water conservation
